A Strategic Engagement at the World's Premier Food Fair in Cologne

From October 4th to 8th, 2025, a delegation from Silvera Food successfully navigated the vast expanse of ANUGA 2025 at Koelnmesse, Cologne, Germany. The event once again cemented its status as the world's leading food and beverage trade fair, offering an unparalleled platform for global business.

ANUGA 2025 By The Numbers:

• Exhibitors: Over 8,000 companies from 110 countries.

• Visitors: More than 145,000 trade visitors from over 190 nations.

• Scale: The fair occupied a colossal exhibition space of 300,000 m², efficiently organized into 10 distinct trade shows covering every sector of the food industry.

Attending as a strategic visitor, Silvera Food maximized its presence to pursue two high-priority objectives: cultivating our established business relationships in Europe and identifying valuable new sources for the Vietnamese market.

Part I: Nurturing European Partnerships (Export Strategy)

Our delegation prioritized direct, in-person engagement with our existing client base, specifically EU importers of general foodstuffs and specialty seafood.

• Relationship Fortification: These meetings were crucial for moving beyond transactional dialogue. By fostering personal connections, we ensured mutual trust and clarity, reinforcing the foundation for sustained and reliable cooperation for the years ahead.

• Strategic Planning: Discussions centered on future collaborative projects, specifically the expansion of our seafood export volumes, optimizing logistics for enhanced supply chain efficiency, and proactively aligning our practices with the EU's continuously evolving, stringent standards for quality and Sustainability.

Part II: Global Sourcing for the Vietnamese Market (Import Strategy)

ANUGA’s immense international scope provided an unparalleled platform to broaden our sourcing horizons and bring exciting products to Vietnam.

• Identifying New Supply Lines: We actively networked with high-quality food manufacturers and exporters from diverse global regions. The objective was to secure new, reliable supply lines and diversify our import portfolio.

• Capturing Food Trends: Our team closely examined the latest innovations showcased across the exhibition halls. Beyond traditional commodities, we focused on high-growth segments such as organic food lines, gourmet convenience meals, and plant-based/alternative proteins—trends that are rapidly gaining traction among sophisticated Vietnamese consumers.

Conclusion

The ANUGA 2025 visit was a resounding success. Silvera Food has effectively cemented vital alliances in the demanding European export landscape while simultaneously securing promising new opportunities to enrich the domestic Vietnamese market with quality international products. This strategic presence reaffirms Silvera Food’s dedication to growth, quality, and remaining at the forefront of global food trade, perfectly embodying the fair's core focus on Innovation and Sustainability.